The 34-hectare development known as The Upper East is Megaworld's second township project in Bacolod City, situated on the former site of the Bacolod-Murcia Milling Company (BMMC) on the eastern side of the city.

Taking inspiration from New York City's upscale Upper East Side district, The Upper East emerges as Bacolod's inaugural master-planned, mixed-use community, poised to become the city's latest and most modern central business district. This township is envisioned to be the city's very own version of an upscale lifestyle hub, seamlessly integrating residential condominiums, lifestyle malls, commercial centers, BPO office towers, tourism and leisure facilities, a transport hub, recreational parks, and open spaces. The goal is to create an exciting LIVE-WORK-PLAY environment, a concept pioneered by Megaworld in the Philippines.